U.S. SENATE — U.S. Senator Steve Daines today stressed the importance of severe weather preparedness in a newly created Public Service Announcement (PSA). The locally targeted PSA, recorded in partnership with The Weather Channel television network, is airing on the network throughout the summer.
“Severe weather affects us all,” Daines stated. “Our first line of defense against severe weather is preparedness. I encourage members of the community to create an emergency plan, practice that plan and always stay alert and weather-ready.”
Dave Shull, CEO of The Weather Channel television network, said that “being prepared saves lives when severe weather is approaching. We are grateful for Senator Daines work in helping us to spread the important message of severe weather preparedness to Montana’s community. Our core mission at the network is to provide the public with scientific expertise and extensive coverage of severe weather events, and we are pleased to work with Senator Daines on this important initiative.”
Click here to download Daines’ Weather Channel PSA.
Over the past six years, the cost of storms nationwide has risen to over $250 billion, with thousands of lives lost. At a time when weather emergencies are more frequent, The Weather Channel is the leading source for storm coverage, delivering comprehensive, accurate, science-based weather information with meteorological expertise.